People often see their online life as an insular experience. They usually don’t know the people whose comments they read in discussion forums, and they don’t expect to ever meet the bloggers behind the stories that appear on their social media feeds. When by chance they find themselves face to face, in real life, with someone they share a common online denominator with, the experience can be accompanied by unexpected feelings. Usually it’s one of pleasant surprise, but on occasion embarrassment, and even shame(if the participants had engaged in acerbic debate online). Almost always there is at least a small element of having made contact with a sentient being from somewhere beyond our world, as if we were a crew member on the starship Enterprise having an interaction with a holographic version of someone via the teleport.
As a rock climber, I have contacted, or been contacted by, other climbers seeking a partner for a day on the rocks. In fact, over the years I have met hundreds of people that way. One climbing friend I have made, Sonya with StoneMetal Designs, also happens to have a shop on Etsy. but I knew her before she opened her shop. So, that’s not the same as when one is going about their day and serendipitously finds themselves talking with someone with whom they tangentially inhabit an online community.
This happened to me recently, while I was talking with a visitor at my place of work(no, not my studio where I work on my jewelry – that would be pretty strange, since I don’t have a studio, and do most of the work in the passenger seat of my van!). Somewhere in the conversation, entrepreneurship came up, and I mentioned that I make beaded jewelry. The visitor, Amy from Amy Kohn Designs, exclaimed “Me too! Do you sell on Etsy?”
Of course we went on for several minutes, discussing the commonalities of doing beadwork and selling via the Etsy platform. Once Amy and her friend were on their way, I shook my head at the sense on incredulity I felt at crossing paths with a woman who happened to be visiting with a friend while on vacation from her home Israel and making the “Etsy Connection.”
It’s almost a no-brainer to assume that people working in bead shops might also sell on Etsy, but the energy one receives at making the connection is still unique. While I was in Flastaff, Arizona, a few years ago, I walked into a local bead shop and met Carrie Ann from “Shimmer Shimmer” and Sarah from “Patience Sister.” We had fun sharing stories of how our work has evolved, what inspires us, and how we market our wares on Etsy.
At another bead store, this one in Colorado Springs, I met the very cool June Indigo from “Rainbow Unicorn.” June was so kind – she asked me to bring in my samples to look at, and not only did she make a purchase, right there in the shop, but so did one another store visitor who just happened to come in while I had my earrings laid out on display! The purchased put nearly a full tank of gas in my gas-drinking van, which was quite helpful on the 3,000 mile cross country trek.I am sure that most folks who sell their handmade goods through online selling platforms share similar stories. Please comment and tell about yours!